KENDALA BATIK YOGYAKARTA MENEMBUS PASAR GLOBAL

Sari

Indonesian Batik after recognised by UNESCO as a masterpieces of the Oral and
Intangible Heritage of Humanity has increased demand in global markets. The research
aims to identify the obstacles of Yogyakarta’s batik in penetrating the global market. The
research method use is interview method and analyze some source such as books, journal,
previous research, article and internet source (Library research). The results conclude that
the importance of the government’s role in assisting the batik industry in producing and
able to carry out export activities of batik to global markets. The Empowerment of human
resources, social intervention by government, partnerships with stakeholders and the ease
of international trade bureaucracy is the right strategy in encouraging the optimization of
batik power in global markets in order to increase national economy.